Entering the World of Arcane
Working with Riot Games on the second season of Arcane was an incredible opportunity to push the boundaries of visual storytelling. The show already has such a distinctive artistic identity, so our challenge was to create something that felt completely at home in its universe while bringing a fresh perspective to the global marketing campaign.
An Identity in Motion
Rather than developing one static identity, we created a visual system that evolved alongside the story. Divided into five acts, each chapter had its own personality, colour palette, textures and graphic treatments. From the opening prologue to the finale, we wanted the design to reflect the changing energy and emotion of the series.
Exploring the Visual Language
Our team explored everything from typography and animated logos to character treatments, intricate borders and layered backgrounds. The real excitement came from experimenting with how these elements could work together, creating something expressive, flexible and unmistakably Arcane.
Design Beyond Branding
For us, this project was about more than branding. It was about using design as an extension of storytelling, creating a visual language that could grow and transform with the world it represented.
Beautiful Chaos, Brought to Life
The result was a bold, evolving identity that celebrated the complexity, creativity and beautiful chaos of Arcane.
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